Just this past week an article was published on Mashable on how teens may be losing interest in Facebook and how it may effect this company. Yet, how important is it for teens to remain loyal users of Facebook?
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In terms of social advertising are teens really that important? The article states that most Facebook advertisers are focusing more of their attention on the users who fall in the 25-40 age range. Why? They have jobs, they have money, therefore they have the purchasing power.
Either way I am sure it is quite obvious that many of us have noticed that the popularity among Facebook has indeed shifted to a older demographic. I have asked my 15 year old brother several times why he never gets back to me on Facebook and he simply replies that Facebook is ‘lame’. All he and his middle school mates take time to care about is Instagram and Twitter. For the longest time I have been referred to by parents and grandparents as the one on top of trends and the latest social media, yet why is my brother, who is a freshman in high school, making me feel like I am not keeping up with the latest social media trends?
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In interesting point that I was able to take from Mashable article was the idea that when Facebook was at its prime, and was beginning to be adopted by many, the demand for social media sites and outlets was high. We all had Myspace and then came along Facebook. What was going to be next? What indeed followed Facebook were social media sites that were one of the most ideal forms of target marketing. We saw social sites emerge that were simple, yet still specific to what Facebook tried to put all together in one outlet. The article states that teens ages 14-18 have a low attention span and it is this point that could be why other social media sites are thriving among the teen demographic; they are most concentrated and focused on just one aspect. (Twitter- short tweets, Instagram- a photo)
About five years ago when Facebook was literally on the rise it was indeed common to say, “ There is no way I would accept my mom’s friend request” or “I don’t want my dad seeing what is on my wall”. Oh boy have times changed. In the year 2014 I think it is safe to say that many of us are not just friends with our parents on Facebook, but our grandparents!
In retrospect, I am up to date with the social media trends, however, I unlike my younger brother, was a bit more reluctant to let go of the site that started it all. I am present and active on almost every social media outlet; Twitter, Instagram, G+, Pinterest, Vine, Tumblr, Linked In and even Facebook.
While Mashable makes many valid points about the position teens have on Facebook and where the company may go from here, Facebook seems to be right on point in terms of their target and where they are headed. With stock prices for the company up 120% in the last six months it looks very hopeful. The proof of the shift in demographics for Facebook is valid, all the right people are actively participating in Facebook activities in order for it to continue to grow.