The Gods have opened up the gates and have granted the one wish we women have all been praying for: athletic wear is now socially acceptable to casually wear in public (yes, this includes yoga pants!) Add these two topics of discussion together and you have one of the fashion industries’ most talked about topics, #Athleisure – and man oh man am I loving it!
If you have ever been to college, had a full-time job or just naturally enjoy being comfortable, yet presentable, your level of excitement is probably just as high as mine. Coming home from your daily grind, rolling out of bed to head to class or if you ever left the house thinking “I’d rather not wear colored jeans, a blouse and heels to run to the grocery store” then you know exactly what I am talking about.
So let’s break this down. First and foremost, this isn’t a new concept. Women everywhere have turned to this style daily, at various times of their life. However, what makes the whole idea even better is that yes, that fashion industry is indeed turning it into something to talk about, but we no longer have to rely only on those “sporty” brands to make our athleisure purchases (Nike, Reebok, Adidas etc.) That’s right, casual-wear brands and more are turning to athletic lines that we females have turned in to something more than just articles of clothing to wear while we burn those cals. Brands like Free People, Urban Outfitters, Anthropologie even Lilly Pulitzer, are all trying to work their way into this market to fit the needs of athleisure lovers everywhere. We also can’t forget about the the brands that have already been in the game for quite some time like, Lululemon, Athleta, Patagonia and more, while also remembering that for every great athleisure outfit comes a cute pair of sneaks, try these or these. And like every other clothing trend accessories are important; watches, headbands and other accessories are all necessities.
So athleisure lovers rejoice! If you loved it before, you’ll love it even more now. The market for this trend is continuing to grow – which from my perspective is phenomenal! Women of all ages embrace this look and I hope this is a trend that never goes out of style (if it does I will carry it on!)
Personally, I turn to athleisure quite often. Obviously when heading to a workout, but now even to run errands, hangout with friends or lounge around the house. I am not afraid to admit that I am also very jealous of those who work in an environment where athleisure is acceptable – at my office, not so much, but a girl can dream. So once again athleisure lovers, rejoice! We can live a cute, casual and comfortable life in our athleisure clothes and enjoy every minute of it!
Elle Whitney 